Likewise Is Out To Revolutionize Entertainment Discovery
Finding the right movies, TV shows, books and podcasts can be overwhelming. Consumers often spend more time searching for content than enjoying it. Enter Likewise – a personalized content recommendation platform designed to simplify entertainment discovery, engage users and drive higher engagement rates for advertisers.
The Genesis of Likewise
Founded by a team of former Microsoft executives and incubated within Gates Ventures, Likewise brings a unique approach to content discovery. The company started as a mobile app and has since expanded to offer a comprehensive ecosystem, including CTV apps and a web experience. Today, Likewise represents the largest entertainment-focused email newsletter, with a reach of over 2.5 million users.
Josh Epstein, who leads the commercial side of Likewise, explained the drive behind the platform: "We aim to reduce the friction consumers face when searching for content. Our goal is to provide personalized recommendations that help users find what they want quickly and easily."
Personalized Recommendations Through AI
One of the standout features of Likewise is its AI companion, Pix, which acts as a personalized content assistant. Users can text or email their content preferences to Pix, which then provides tailored recommendations. This approach allows for a seamless, borderless interaction, making content discovery as simple as sending a message.
"Imagine sitting on your couch and texting Pix for a movie recommendation that's under two hours, family-friendly and available on Netflix. Pix will instantly provide a curated list, eliminating the endless scrolling and decision fatigue,” Epstein explained.
High-Quality, Engaging Emails
Likewise excels in the realm of email marketing. The platform sends millions of emails daily, achieving remarkably high open and engagement rates. Unlike many email newsletter businesses that only know their users' email addresses, Likewise collects detailed first-party data, allowing for highly personalized and targeted content delivery.
"We know our users' names, ages, genders and geographic locations. Additionally, we gather detailed information on their content preferences. We use this data to deliver highly relevant recommendations and ads," said Epstein.
Reach and Engagement at Scale for Marketers
With a user base of over 2.5 million, Likewise offers businesses a unique opportunity to connect with a highly engaged audience. The platform's precise targeting capabilities ensure that ads reach the right people, driving higher engagement and conversion rates.
"Entertainment discovery is a compelling way to engage users. Marketers who partner with Likewise can benefit from our ability to deliver personalized, relevant content at scale," says Epstein. "We've worked with movie studios, book publishers and podcast producers to successfully promote new titles to our engaged user base."
Generative AI and Future Opportunities
Likewise is also leveraging generative AI to enhance user experiences and ad effectiveness. The platform's AI companion, Pix, exemplifies this by serving as a personalized concierge that understands and anticipates user preferences.
"As generative AI continues to evolve, we see enormous potential for Pix. It can become an indispensable part of people's digital lives, providing recommendations that closely match their tastes and preferences," Epstein notes.
A Call to Collaboration
Likewise is actively seeking to expand its footprint in marketing and media. The company is open to trial campaigns and partnerships aimed at leveraging its unique capabilities for higher engagement and ROI.
"Whether you're launching a new movie, book, podcast or a streaming service, Likewise should be part of your consideration set. We're here to offer cost-effective, high-engagement solutions that can help you achieve your marketing goals," Epstein concluded.
For more information on how Likewise can help your brand connect with a wider audience, visit their site at https://likewise.com.
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