DataBeat: Innovating In AdTech Through Expertise and Service Excellence
We met recently with DataBeat co-founder Ashok Ganapam to find out how the company has emerged as a beacon of innovation in media and the adtech industry. With over 250 analysts and a diverse client base, DataBeat offers a unique blend of services that cater to some of the world’s leading media publishers.
A Dual-Faceted Approach
DataBeat operates in two main practice areas, including media/adtech and broader digital publishing industry analytics. Ashok emphasized the company’s role as both "hands and heads" for clients, providing not just additional support but also strategic insights across the adtech landscape.
They offer a range of services, including Yield & Programmatic Revenue work, AdOps services, operational support, and high-level consulting. They collaborate with notable publishers such as Business Insider, Smart News and Daily Beast, CTV clients including Viki Rakuten, TMBI, and Nexstar, SSPs like OpenX, Sovrn, and Connatix, as well as other adtech product companies like Burt Intelligence, Qortex and Freestar.
Advanced Tools and Strategies
Beyond consulting, DataBeat develops products aimed at avoiding revenue losses and automating processes. Their CueBeat tool, for example, offers real-time alerting and anomaly detection to improve decision-making efficiency. Additionally, they assist clients with traffic-shaping strategies, audience management and search engine optimization.
Adapting to Industry Changes
Ashok went on to explain how DataBeat has adapted to the evolution of ongoing changes across the adtech industry. With the rise of programmatic advertising, mobile challenges and various inventory and auction types, publishers have faced shrinking revenues and increasing workloads. DataBeat steps in to alleviate these pressures by offering flexible, cost-effective solutions to help its clients stay ahead of changes that can impact their revenue.
Client Retention and Organic Growth
A key differentiator for DataBeat is their impressive client retention and organic growth. Ashok highlighted that many clients stay with DataBeat for years, often expanding their engagements over time. This loyalty is a testament to the quality of their services and the trust they build with clients. Their growth has been largely driven by client referrals and word-of-mouth, reflecting their strong reputation.
Focus on Knowledge Sharing and Training
DataBeat invests heavily in training and knowledge sharing. Beyond the 4-6 months of initial training, they conduct weekly sessions to keep their team updated on the latest industry developments and best practices. This continuous learning approach ensures that their team is well-equipped to handle any challenges and provide white-glove service to clients.
In addition to this, DataBeat has an active 10-member internal Research & Development team. This team focuses on building capabilities in emerging spaces like CTV and the Cookieless World, while implementing best practices and replicating learnings across various account delivery teams.
Real-World Impact and Client Success
There are several examples of success stories where DataBeat's innovative solutions have had a tangible impact on client outcomes.
For one client, DataBeat implemented a unified dashboard to oversee data from various SSPs, improving daily decision-making and generating an annual uptick of $1.2M in revenue by addressing auction disparities between GAM and AdX auctions.
Additionally, for the same client, they requested the supply partner to prioritize demand, boosting bids from advertisers and resulting in an annual $120,000 revenue uplift. Further, by introducing a Prebid partner via house, DataBeat increased the client's revenue, leading to an additional $456,000 annual uplift.
For another client, DataBeat addressed an issue where AdX was winning impressions but only paid for viewable ones, while PreBid paid for all impressions. By introducing the AdX Multiplier to strategically adjust PreBid bids, DataBeat achieved a $1M annual revenue uptick.
These successes underscore DataBeat's crucial role in maintaining seamless operations and preventing revenue losses.
Future Goals and Vision
Fundamentally, DataBeat is a knowledge company, renowned for its deep understanding of adtech and its strategic capabilities. While strengthening and expanding their reach into the supply side of the adtech industry, they are also initiating work on the buy side, such as with media agencies.
Looking forward, they plan to continue focusing on innovation and quality to ensure they remain the trusted partner for publishers and adtech companies who value their comprehensive expertise and hands-on support.
Fastener is proud to have DataBeat as our client partner and we look forward to seeing them continue to expand as the go-to resource for media companies seeking both their operational excellence and strategic insights.
For more information on DataBeat, visit DataBeat.io.
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