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The Hot Fix features
relevant
solutions to challenges highlighted in
current
media coverage. Five articles. Five
solutions. Let’s go!
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Revenue |
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“I had no idea this existed. Sign me up now.” - the last 180
publishers who joined.
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THE HOT FIXES
MGID
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Videostorm | Saambaa | Source Digital | Savings
United
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PPC
Hero on Tackling Ad Fatigue
emphasizes how
social
platforms are addressing user disengagement due
to
repetitive ads.
Relevance? MGID’s native
advertising solutions enable brands to engage
audiences without overwhelming them by utilizing
strategies like frequency capping and
personalized
content.
Chain Reaction:🔗 Fastener
appreciates MGID's proactive approach to
enhancing
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The Hot Fix: MGID
Partners: Yardbarker.com, Crosswalk.com,
ReaClearPolitics.com
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native advertising. Their recent partnership
with
ENIL represents a strategic effort to empower
brands to create meaningful connections with their audiences
through
storytelling, potentially establishing new benchmarks for
engagement.
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Modern
Retail on Streaming TV Advertising
highlights the
growing trend among brands to invest in
streaming TV
ads to capture consumer attention and engage
effectively.
Takeaway? Videostorm provides
brands with the tools to effectively integrate
their
advertising into streaming platforms, enhancing
visibility and audience engagement while
navigating
the complexities of the digital advertising
landscape.
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The Hot Fix: Videostorm
Partners: P&G, Mars, JEEP,
Disney+,
Target
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Chain
Reaction:🔗 The rise of interactive and
shoppable
ads represents a critical turning point in
advertising as viewers increasingly favor personalized, engaging
experiences over traditional passive commercials. Videostorm's
solutions are at the forefront of this shift, empowering brands
to
capitalize on the growing demand for dynamic, measurable ad
formats
that enhance viewer interaction and drive conversions.
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Phocuswright
on Travel Social
Content
reveals that two in three travelers under 55
have
converted due to social media content viewed for
a
recent trip. This highlights a shift as travel
marketers recognize the growing influence of
social
media in driving bookings, particularly among
frequent travelers.
Relevance? Saambaa helps
publishers
and advertisers monetize by buying ad space and
filling it with curated, brand-safe travel
content.
Using standard IAB ad slots at 100% fill with no
passbacks, their travel
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The Hot Fix: Saambaa
Partners: CNN, Hearst TV,
Scripps, Major League Baseball,
Weatherbug,
and Fox
Corporation
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articles and videos drive engagement in high-traffic areas on
trusted sites, boosting interaction and revenue for both
advertisers
and publishers.
Chain Reaction:🔗 Fastener acknowledges
Saambaa's
innovative approach to content monetization by partnering with
creators on platforms like YouTube and TikTok. By delivering
high-quality, non-clickbait, travel-focused content through
proprietary engagement modules, Saambaa empowers publishers to
generate reliable revenue while maintaining brand integrity,
setting
a standard for authentic audience engagement.
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Propellant
Media on Connected TV
Advertising discusses
how
the rise of connected TV has transformed the
advertising landscape, offering brands precise
targeting and access to engaged audiences.
.
Implication? Source Digital
leverages its video overlay technology to
enhance
advertising effectiveness, allowing brands to
create
contextual display inventory over video content,
live streams, and preroll ads, thus improving
audience engagement and ad performance.
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The Hot Fix: Source Digital
Partners: NBCUniversal,
LG, Motortrend, Today's Homeowner,
Temple
University, BKFC/Bareknuckle.tv,
WFMZ
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Coupons
In The News on Game-Changing
Coupons discusses
Instacart's
launch of new features to enhance the shopping
experience through location-based digital
coupons
and gamified interactions.
Takeaway? Savings United's
couponing
platform aligns perfectly with these trends,
offering consumers verified coupons that empower
them to discover savings while shopping,
ultimately
enhancing their overall experience and driving
brand
loyalty.
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The Hot Fix: Savings United
Partners: LA Times, TIME, Conde
Nast
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Chain
Reaction:🔗 The launch of the Vouchers Hub by
Savings
United exemplifies a significant
advancement in
the couponing ecosystem through valuable
media
partnerships. By providing verified discount codes integrated
into
trusted content platforms, this initiative enhances consumer
engagement and satisfaction, enabling publishers to drive
revenue
while offering audiences genuine savings.
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Fastener for Publishers - Leverage Fastener’s
free
solutions matchmaking service including 45+ providers
that
solve current and ongoing challenges across departments in the
publisher org, plus demand development, talent development and
M&A buy and sell side.
Fastener for Solution
Providers - Gain a growing team of 20 including
former
SVPs up to C-Suite to support your PubDev, Demand Development,
Talent Development and M&A buy and sell side.
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The Hot Fix
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