The Hot Fix highlights solutions to challenges addressed by Media trades. Five articles. Five solutions. That’s it. Simple. Functional.

The Hot Topic

OpEx for Publishers

But first, Ava Ashley will tell you how SEBPO improves the lives of publishers seeking to reduce operating expenses.

SEBPO is the go-to outsourcing partner for companies seeking a better way to work. We have provided critical operational support to technology, finance, and media partners for two decades. Our successful model is due in part to our rigorous methodology, client governance, and dedication to high task accuracy. SEBPO’s culture is built on transparency, collaboration, employee focus, and client success, making us the most reliable partner in the industry. Our model gives access to specialized talent and industry expertise so our partners can quickly scale, innovate, and control costs.

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THE HOT FIXES

Ascendeum | Optimon | Outvoice | Sourcetop | Assertive Yield

on Tactics for Improving Operational Excellence

The Hot Fix

Ascendeum - Long-term or on-demand adtech experts who provide cost-effective, hands-on execution and management services, offering comprehensive solutions ranging from publisher managed header bidding setups to taking over all monetization and growth operations.

on The Case for Data
Visualization

The Hot Fix

Optimon - Visualized data conclusions, real-time revenue loss prevention alerts, anomalies detection, smart insights, and actionable recommendations to optimize the overall ad revenue and save operational costs.

on Tackling the Demand for Niche Content

The Hot Fix

OutVoice - Freelancer management and payments system designed by publishers, for publishers. All-in-one platform reduces freelancer onboarding and payments to a single click: organize all freelancers, tax docs, and agreements in one place, delegate and control payment approval flow, and automate invoices and data analytics via optional CMS plugin + tap into their new Talent Network which provides access to 8K expert freelance creators across a range of content types and roles & category-specific creative teams for industries like health, sports, money, and parenting.

on Errors to Avoid in Digital Transformation

The Hot Fix

Sourcetop - PubPortal is a SaaS CMS designed for publishing brands of all sizes, providing ad stack, brand safety, hosting, and support, with a single tenant architecture for secure and flexible configurations.

on Revenue Attribution

The Hot Fix

AssertiveYield - Best-in-class session revenue attribution for publishers and/or networks along with traffic shaping / bid reduction for large pubs, networks, SSPs and exchanges.