MPW Digital
SUPPLY: DIRECT SALES TEAM FOR OVER 2,000 WEBSITES AND CTV CHANNELS
Typical target: Media Buyers at Brands, Agencies, and DSPs
MPW Digital is a boutique digital advertising agency that specializes in sales and yield optimization for web, app, and CTV publishers. They help their publisher clients build out their programmatic ad strategy through private marketplace deals, agency direct contracts, header bidding, and relationships with direct response marketers. Their agency acts as the direct sales team for premium inventory, and they connect advertisers and publishers as directly as possible. They provide a unique, hands-on approach for advertisers, allowing them to hand-select targeted inventory by content or audience. They have access to inventory across multiple verticals, formats, and platforms at scale, with over 2 billion monthly CTV impressions, 50 billion monthly display impressions, and 300 million pre-roll impressions.
Inventory includes: US Weekly, The Atlantic, Screenrant, Motley Fool, Gamerant, Salon, CBR
CTV: Xumo, Scripps, Syncbak, TCL, Cinedigm, Plex
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