iZooto

AUDIENCE TECH: RETARGET / RE-ENGAGE FACEBOOK AUDIENCE USING MESSENGER NOTIFICATIONS

Typical target: COO, CRO, GM, VP Audience Development, VP Growth, VP Social Media, VP Marketing, VP Digital Media

iZooto is a publisher-first marketing automation platform that helps publishers reduce their dependency on Facebook and Google. Over 1000+ publishers use iZooto to engage their audience using push notifications across web, Messenger and mobile apps to drive repeat visitors.

Their latest product - iZooto now helps publishers accelerate audience development by converting their Facebook followers into email newsletter subscribers. Publishers now get verified first party data from their FB followers, reducing their email subscriber acquisition cost by up to 50%. Users engaging with publisher’s content on Facebook via comments are asked to opt-in for the newsletter via Messenger. With iZooto’s Messenger Email Capture, user’s can subscribe to newsletters with just one tap on Messenger. It helps grow their email marketing list with an extremely smooth UX.

Features and Benefits:

• Gather first party data such as Name, Email, Phone number from your FB followers after they engage with your post

• Reduce new subscriber acquisition cost by up to 50%

• Increase avg monthly subscribers by up to 21%

• Convert Facebook followers into Messenger subscribers and engage with them by sending relevant content directly in their messenger inbox

• Convert your Facebook Ad Traffic into email subscribers at a fraction of the cost

Existing partners include: mamasuncut.com, thewrap.com, stack.com, wnd.com, insidenova.com, sofrep.com

WEBSITE | COLLATERAL