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THE HOT TOPIC
GenAI Done Right.
Q: What’s a safe way for publishers to leverage GenAI?
A: BrandWeaver.
GenAI can now marry content and advertising in a safe, textual, and contextual way. Imagine an article on making lasagna and brand or affiliate partner Tide. How can these come together? BrandWeaver knows and can add inline text to the original content – labeled clearly as generative AI advertising.
“Stain your clothes making lasagna? Try Tide to clean your clothes.”
Advertisers get 4x more CTR versus banners, while publishers get premium CPMs.
Get more information about BrandWeaver.
THE HOT FIXES
SocialDisplay | Airtory | GetSetup | Supernative | SHE Media
AdExchanger on What’s Missing in Cookieless Strategy (hint: Brand Lift)
Neil Patel on
SEO for E-Commerce
Axios on Gaming and NYT
NiemanLab on Redirecting
Audience Extension
Digiday on DCO
#Utility! #Brevity! #Fastener! Advertise on The Hot Fix
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Brand Metrics - Empowers publishers with precise brand lift measurement and actionable insights, streamlining the advertising value demonstration and enhancing advertiser relationships without the need for extensive manual effort or reliance on personally identifiable information.
Partners: NYT, Washington Post, Gannett, WeTransfer, Insider
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Amobeez - Tailored, revenue-generating e-commerce solution for publishers, encompassing design, build, and curation of branded shopping sections, complementing editorial content without the need for in-house management of content or partnerships.
Partners: Jerusalem Post, Calcalist
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Athlos - Integrated Game Engine for hosting in-game tournaments and social leagues that enhances gamer immersion and community engagement, empowering mid-market and indie publishers to unlock profit potential akin to platforms like FIFA.
Partners: Playgendary, Zeptolab
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Egami.TV - when oversold on video, premium publishers leverage this platform to purchase video supply across well-lit destinations on the web from Yahoo and MSN to Forbes and Conde for reach extension.
Partners: The Knot, Chive Media Group, XO Group, MSN, iHeart, Verizon Media
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Bonzai - Code free creative management platform enabling both high impact and IAB formats for publishers and advertisers.
Partners: News Corp, The Guardian, Omnicom, Forbes
Fastener for Publishers - Leverage Fastener’s free solutions matchmaking service including 45+ providers that solve current and ongoing challenges across departments in the publisher org, plus demand development, talent development and M&A buy and sell side.
Fastener for Solution Providers - Gain a growing team of 20 including former SVPs up to C-Suite to support your PubDev, Demand Development, Talent Development and M&A buy and sell side.
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