The Hot Fix highlights
challenges in media trades and matches
relevant solutions. Five articles. Five
solutions. Let’s go!
Talk to
Fastener about
Revenue | Audience | Opex |
PubDev | Demand | Talent | M&A
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25% of comScore 100 publishers have joined
LINK in the month since our beta launch at
Digiday Miami. Learn why and navigate adtech
like a boss.
Request
access
THE HOT TOPIC
Cookies are out, Bonbons are
in!
Consented registrations
and first-party data combine for a tastier
approach to audience growth and engagement.
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Co-founders Elliot Easterling and Will
McGivern-Smith built TrueData before launching
Bonbon, so they know a thing or two about the
challenge of increasing registrations and
engagement with a data focus. Add their savvy
rewards capabilities, and Bonbons (and the ad
revenue they create) get even yummier.
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“Working closely with publishers to solve
complex first-party data and engagement
challenges has been really rewarding.
Our modular ID and engagement tools for
addressable advertising have tripled
publisher registration rates and
consistently increased engagement—a
crucial advantage as we face the
accelerating challenges of cookie and
referral traffic losses in 2024.”
-Will McGivern-Smith,
Co-founder, CRO
See the Ranker case
study and get an intro to Bonbon here
→
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THE HOT FIXES
Jetpack | Adbridg | Adsolutely | Athlos
| PubWise
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Jetpack
delivers custom ad experiences for
publishers, boosting their sales and
performance with a blend of self-service
tools and hands-on management and innovation
advice.
Partners: WBMG, Fox
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Adbridg
empowers digital publishers with premier ad
stack technology and a dedicated expert
team, ensuring optimal revenue without the
burden of staffing internally.
Partners: Healthline, Ancestry,
Zoopla.co.uk, Optimism Digital, Tampa
Bay Times
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Adsolutely
provides a cookieless, contextually relevant
native ad unit designed specifically for
article pages generating healthy incremental
yield. Ads automatically display related
text links powered by unique demand from
Google search advertisers without the need
for user data.
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Athlos
is an Integrated Game Engine for hosting
in-game tournaments and social leagues that
enhances gamer immersion and community
engagement, empowering mid-market and indie
publishers to unlock profit potential akin
to platforms like FIFA.
Partners: Playgendary, Zeptolab
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PubWise
offers self-serve, direct
sold and unique programmatic
demand via its prebid
adapter, one Ads.txt line
and its Smart Path
Optimization Technology
(SPOT) for advanced audience
match targeting.
Partners:
Academia.edu,
Petclassifieds.com,
Digital Turbine
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#Utility!
#Brevity!
#Fastener!
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Fastener
for
Publishers
- Leverage
Fastener’s
free
solutions
matchmaking
service
including
45+
providers
that solve
current and
ongoing
challenges
across
departments
in the
publisher
org, plus
demand
development,
talent
development
and M&A
buy and sell
side.
Fastener
for
Solution
Providers
-
Gain
a growing
team of 20
including
former SVPs
up to
C-Suite to
support your
PubDev,
Demand
Development,
Talent
Development
and M&A
buy and sell
side.
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