The Earned Media You Own: How MediaFeed Helps Brands Build Audience Through Quality Content and Syndication

As traditional advertising models continue to come under pressure, creating authentic connections with audiences has never been more important. MediaFeed is taking a fresh new approach, transforming brands into content creators and publishers as a means to engage consumers through their "owned" media channels and syndication. 

The vision for MediaFeed is rooted in the journalism and financial reporting career of its president and co-founder, Michael Schreiber. An investigative journalist who started his career at daily and weekly newspapers, eventually moving to long-form documentaries with Frontline, The New York Times, HBO and others.  Schreiber went on to be a Managing Editor at TheStreet.com and Chief Content Officer at Credit.com, where he gained deep insights into content syndication and the impact of high-quality editorial content on organic traffic growth.

After the sale of Credit.com, where he built a robust editorial team for personal finance, Schreiber recognized the potential for a broader application of his strategy across other media categories. Thus, MediaFeed was created to help brands achieve their vision of becoming editorial destinations while maintaining journalistic integrity and fostering organic traffic growth.

The Market Need for MediaFeed

As advertising has become increasingly less effective, brands have needed to find new ways to engage audiences. Traditional ads are often ignored and consumers actively seek out more meaningful connections with the brands they interact with. MediaFeed addresses these challenges by providing a platform for brands to create content that doesn't look like advertising but still serves the purpose of brand building.

While the barrier to entry for content distribution is low, producing and syndicating high-quality content that resonates with audiences is a different matter. MediaFeed provides expertise in creating and distributing content through respected editorial publishers covering topics such as finance, health and education. By developing "earned media that you own," MediaFeed helps brands establish themselves as trusted sources of information and entertainment.

How MediaFeed Works with Brands

MediaFeed operates on a diversified business model, generating revenue through owned and operated websites, affiliate marketing, syndication and advertising. The company also offers tailored services to brands, helping them create and syndicate content effectively. 

Here’s how MediaFeed collaborates with brands:

• Content Creation and Optimization - MediaFeed assists brands in creating high-quality content tailored to their audience. This content can range from educational articles and FAQs to thought leadership pieces and lifestyle content. You’ll find a variety of brands on MediaFeed doing legitimate, journalistic content, among them SoFi, Goldbelly, Upwork, Hims and Hers, Quickbooks, Lending Tree and many others, all of whom have benefited from MediaFeed's expertise in developing and distributing news and educational content to engage readers.

• Syndication and Distribution - MediaFeed's syndication network ensures the content it creates reaches a broader audience than just their clients’ owned media channels. By partnering with news and content platforms, MediaFeed distributes content, amplifying its visibility and creating engagement with new prospective customers for its clients. This syndication strategy not only drives traffic but also improves SEO value and brand recognition.

• Building Editorial Properties - For brands looking to establish a long-term content strategy, MediaFeed offers services to develop fully-fledged editorial properties. This involves creating content destinations that attract and retain an audience, fostering organic traffic growth and engagement with new and prospective consumer audiences. MediaFeed's rigorous content standards ensure that the material produced maintains high quality and relevance.

Partnership Development with Fastener

MediaFeed's collaboration with Fastener exemplifies the synergy between content creation and distribution. Fastener plays a crucial role in introducing MediaFeed to potential brand clients and distribution opportunities, facilitating the growth of MediaFeed's customer base and the reach of its content. Together, they help brands navigate the content landscape, building and owning their audiences through effective content strategies.

MediaFeed’s unique solution for building audiences through high-quality content is gaining traction at a time when paid media strategies are less effective than they have historically been for driving traffic and engagement for brands. By transforming brands into publishers, MediaFeed enables them to create lasting connections with their audiences, driving organic growth and brand loyalty -- ultimately helping brands harness the power of content to achieve their marketing goals.  

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