Meet SimpleFeed

How do I get my content to… 

A new audience 
Build my brand 
Reach voters 
Appear where people are getting their news? 

These are the key questions asked by publishers when they contact SimpleFeed. If you want more distribution, increased revenue, and new audiences to value your brand, you need content syndication. 

SimpleFeed is about content, your content. Getting it to the right people, at the right time, in the proper format and with the right resources. Publishers and producers dedicate their lives to creating content of relevance that is accurate, informs, instructs, entertains, or educates. But regardless of how good your content is, if nobody can find it, there’s little chance of it being monetized to its full potential. 

SimpleFeed is the content creator's ultimate compass, providing direction in four distinct disciplines: 

Aggregation: Getting your content, be it articles, podcasts, videos, reviews, sponsorships, special offers, white papers, eBooks, and even social media posts, to the people most likely to respond to them. 

Optimization: Turning eyeballs and ears into revenue, getting your content higher in search results, making sure that call to action produces action, matchmaking with complimentary content to extend reach and impact, and standardizing presentation. It is the behind-the-scenes tweaks that make an enormous difference. 

Publishing: How do you get your content on Apple News, featured on a social media newsfeed, or have it simultaneously published across hundreds of sites at the same time? How do you get your content out to distributors like MSN or the AP who push it to their networks? How do you get your content to the point of sale at Amazon? What are you doing with email, RSS, and web syndication? Getting this attention and doing all this, that’s part of the solutions through SimpleFeed. You do content. SimpleFeed gets it out there.   

Accountability: How do you define success? Revenue? Impressions? New business and leads? Is success how often your content is shared, liked, or engaged with? However, you measure it, and measure is the keyword, key metrics exist that can tell you if you are achieving your goals, or still wandering around without a guide and compass. SimpleFeed ensures you will never walk alone, no matter which numbers you use to define success. 

In addition to the above, there are specific considerations based upon the distribution platform. 2022 is set to be a major year for content syndication. Information drives capital, it drives business, and it drives life. For publishers, this means engaging through a variety of syndication environments, traditional and promising new distributors. But it is not enough to simply get impressions, those impressions need to be monetized, and they need to conform to various privacy laws.  

CASE STUDY: The Daily Dot goes from Zero to over 1 million readers on Apple News in 9-months with SimpleFeed 

The Daily Dot, a lifestyle and culture news publisher, wanted to reach new readers, especially on mobile devices. The Daily Dot had great content, but search engines, social media posts and paid advertising were not getting it into the feeds of its primary readers effectively. Sure, they had an RSS feed and had registered it with the large aggregators, but that did not seem to be getting them where they wanted to be. They wanted to be on Google News, Facebook’s mobile News Feed, and of course, Apple News. After months of trial and error, with little to show for it, The Daily Dot turned to SimpleFeed. 

The Daily Dot’s founders are seasoned, serious journalists. They are on the trends, know a good story, and how to write it and present it. In editorial and journalism, they are experts. On the minutia of tech, marketing, and coding? Not so much. SimpleFeed experts immediately saw the issues, and started with the most demanding platform, Apple.  

What is Apple known for? Design. Apple has its own way of doing things, and if you do not know what they are, or how to program your content to its unique specifications, it does not matter how great your content is. It will likely be passed over and not make the cut. 

This was a major part of The Daily Dot’s problem; they needed Apple-fication for amplification. 

SimpleFeed set straight to work, under-the-hood, tweaking, tinkering, rebuilding, and reformatting The Daily Dot’s journalism offering into an enticing storyline of news Apple, Facebook and Google would eagerly distribute.  

SimpleFeed rebuilt their Apple News, Google News and Facebook presences enabling them to reach millions of new views and improve monetization. Within nine months, The Daily Dot went from zero readers on Apple News to over 1 million. Readership shot up, and that all important monetization of content critical to publishing success? That happened too.

The Daily Dot’s story is just one example of what SimpleFeed can do to support publishers in success.

To learn more, please visit simplefeed.com.