Polar: Turn-key Ease

Social Media Creative Converted Into Display Ads.

PUBLISHER

“How do we increase advertising revenues without increasing costs or burdening our direct sales force”

Asks the publisher’s sales team.

These are simple questions that Polar solves seamlessly.

Social media is an advertiser’s dream, having perfected the creative formats that users engage with most. This testing ground produces exceptionally responsive messaging. Transitioning this success to other media is what Polar does.

ADVERTISER

“How can we get more mileage out of our social creative by expanding it into other channels?”

Asks the advertiser.

Whether a publisher, brand, or agency, performance is vital. Neilson's research has determined that creativity is the number one factor in an ad's success. The best of these are on social media. Polar works with digital platforms and the connected television (CTV) industries, repurposing successful social media posts into additional formats that typically increase click-through rates by 300 to 500 percent compared to standard display ads that aren't built from social posts. These formats work within a publisher's current ecosystem, allowing for an expansion of high-performing ad units without additional selling tools, collateral, or training. Every tool needed is provided by Polar to the publishers, eliminating sales team overload or marketing pushback.

Publisher’s Polar Journey

There is always a new shiny ad product on the market, and sales finds itself perpetually asked to get on board. Getting onboard means training, marketing, collateral creation, and the heavy sighs of creative and advertising account executives who already have too much on their plate.

Training and collateral originate with Polar; marketing continues without direct involvement. The sales team simply needs to add one more question to their prospecting, "Do you advertise on social media?"

With a yes, sales replies, "Fantastic! Let's use those successful ads elsewhere. Don't worry; you don't need to do anything other than send me the creative you have. We'll take it from there."

The client's creative enters Polar magic, transforming it from social media posts into various advertising formats that work on multiple platforms. Their click rates increase, response increases, and 90 days later, another miracle occurs. The advertising department now hosts a new cash cow, and Polar emerges as one of its top three performing advertising products. Smash those quotas. Sales is a star!

Advertiser’s Polar Journey

Creative's cost is a significant factor in advertising. Every time an ad has to be reformatted to fit the specifications of a new publisher, time and resources bleed out of the budget.

Advertisers can skip that step. Polar provides new creative formats that sell using existing social media ads. The advertiser sees his compelling message reach the right person at the right time. Proven content capitalizes on previous successes in new platforms, releasing creative to focus on new and ingenious ways of telling the advertiser's story.

For the advertiser, Polar's magic becomes palpable as results roll in. Their ads receive three to five times more clicks and engagement than before. Their communication footprint expands, allowing the advertiser to reach new markets and customers. Production costs fall by half. New customers, reduced costs, the board, and management are thrilled!

Polar relies on simplicity. Publishers have enough to deal with day-to-day without adding a complex new product. Advertisers need to maximize effective communications without incurring additional costs. Polar takes the needs of both, blessing each with a bit of Polar magic to produce advertising that works on multiple platforms, with compelling creative that delivers results for publishers and advertisers. It is turn-key, simple, and provides the edge publishers and advertisers seek.

Over 150 media publishers and platforms partner with Polar in over 20 countries. Learn more at: createwithpolar.com