The Hot Fix
highlights challenges addressed by Media trades and matches relevant solutions. Five articles. Five solutions. Let’s go!

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The Hot Topic

BATMOBILES FOR GROWTH: WHEN PIONEERS GIVE YOU THE KEYS TO THEIR RIDE

“In Gotham and worldwide, winning organizations thrive with exceptional leadership, differentiated products and a compelling brand narrative that inspires belief. Our supercharged marketing strategies, captivating content and targeted programs empower our adtech and martech clients to soar to new heights.”

-Tony Winders, CEO of The Winders Group

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THE HOT FIXES

BitCentral | SimpleFeed | MPW | Egami | SHE Media

Yahoo! Money on As FAST Rises In Streaming, Content Sellers Will Have Better Deal Options

The Hot Fix

Bitcentral - was born of broadcast leaders and current FAST leaders. FUEL (FAST) + Powr (CTV Apps) offers a unified video workflow and distribution platform that simplifies video management, streaming, consumer application experience, and distribution for broadcasters, publishers, and media companies, by eliminating vendor fatigue, reducing costs and improving time to market, leading to increased ROI. Partners: The Blaze, Video Elephant, Indieflix, Salem Now, AVO TV

Local Media Consortium & Deloitte on Local Publishers, Deloitte to Create Business Content for Diverse Audiences

The Hot Fix

SimpleFeed - is the go-to for publishing leaders who want a direct line to premium distribution outlets for content with an established process. Simplefeed’s feed CMS taps into every social endpoint, plus Amazon Onsite and Apple News Monetization. Partners: Hearst, McClatchy, Valnet, Vertical Scope, Gannett, and Internet Brands

AdAge on Why Black-Owned
Media Favors Direct Sales Over Programmatic Advertising

The Hot Fix

MPW Digital - is the pre-eminent boutique digital advertising agency that specializes in Brand Direct / PMP sales and yield optimization for web, app and CTV publishers. Partners: Encyclopedia Britannica, Freestar.io, EndGame 360, LoveToKnow, System1, 2,000+ CTV channels

The National Tribune on CarExpert video audience continues to grow as broadcast TV becomes its next horizon

The Hot Fix

Egami.TV - is the former Verizon Media Extension Network now available only through the team that created it. When oversold on video, premium publishers leverage this platform to purchase video supply across well-lit destinations on the web from Yahoo and MSN to Forbes and Conde for reach extension. Partners: The Knot, Chive Media Group, XO Group, MSN, iHeart, Verizon Media

Digiday on With advertising
in flux, Twitter is outsourcing
ad monetization to ad tech

The Hot Fix

SHE Media - of the famed PMC portfolio is a full-service growth machine that delivers innovative ad technology, along with a deep roster of leading demand partners for standard media, high impact, native, video, and emerging formats. Partners: Greater Good Network, Literally Media, Horoscope.com, and TheChive.com