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The Hot Fix features relevant solutions to challenges highlighted in current media coverage. Five articles. Five solutions. Let’s go!
Talk to Fastener about
Revenue | Audience | OpEx | PubDev | Demand | Talent | M&A
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A new level of efficiency for Media, Tech & Marketers.
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“I had no idea this existed. Sign me up now.” - the last 180 publishers who joined.
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THE HOT TOPIC
Admiral’s Dynamic Paywall Technology Revolutionizes Publisher Revenue
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Admiral's Visitor Relationship Management platform features dynamic paywalls that adapt to individual user behavior, optimizing conversions and revenue. Alongside tools like adblock recovery, subscription management, and email acquisition, the platform empowers publishers to enhance audience engagement and loyalty while maximizing monetization opportunities.
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THE HOT FIXES
Liquid Social | Mainline Media | PrivyIt | FlatPlan | True Anthem
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Digiday on Creators Diversifying Amid TikTok Uncertainty reveals how creators are using newsletters, personal websites, and other multi-platform approaches to maintain audience engagement and revenue streams.
Relevance? Liquid Social empowers creators and publishers to grow audiences and revenue through a vast Facebook page network, ensuring
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| The Hot Fix: Liquid Social
Partners:
BDG, Daily Dot, Out of Office Media
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engagement and reach amid platform shifts like TikTok uncertainty.
Chain Reaction:🔗 Fastener recognizes Liquid Social for leveraging a 200M+ fan network on Facebook to drive 10M-15M monthly visits, simplifying content distribution and monetization while maximizing reach and engagement.
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communication and adapt to shifting social media trends.
Chain Reaction: 🔗 Fastener recognizes Mainline Media’s focus on email deliverability and audience targeting as a practical approach to supporting scalable marketing efforts. Their strategies help brands improve engagement and achieve consistent results.
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AdWeek on A TikTok Ban Would Leave BookTok Reeling highlights the broader risks of overreliance on platforms like TikTok, showcasing how sudden disruptions can impact audience engagement and revenue from niche communities.
Relevance? PrivyIt equips publishers with tools to manage
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| The Hot Fix: PrivyIt
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user identities in a privacy-compliant way, ensuring they maintain control over their audience relationships regardless of platform changes. Their proprietary MICO (Marketability) score provides a metric to measure and optimize audience trust.
Chain Reaction:🔗 Fastener recognizes PrivyIt for its innovative approach to privacy-compliant user identity management. By giving publishers full control over user data, PrivyIt helps build trust and ensure compliance across diverse platforms.
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DotCom Magazine on 10 Things You Need to Master About AI in Content Syndication highlights how automation and streamlined workflows are revolutionizing content distribution, offering publishers tools to scale their strategies and maintain consistent brand messaging across diverse platforms.
Relevance? FlatPlan streamlines Apple News content distribution with monetization strategies tailored for the platform, automating workflows
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| The Hot Fix: FlatPlan
Partners:
Sky News. The Atlantic, Advance Local, Premier League, Hello! Magazine
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to optimize engagement and maximize publisher revenue while reducing operational overhead.
Chain Reaction:🔗 Fastener applauds FlatPlan’s 2024 case study showcasing how GearJunkie leveraged Apple News to boost audience reach, engagement, and revenue through monetization strategies tailored for the platform. By implementing streamlined workflows and in-article CTAs, GearJunkie achieved 1.5M article views and 20% follower growth.
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maximize reach, maintain efficiency, and focus on strategic growth.
Chain Reaction:🔗 Fastener recognizes True Anthem's integrations last year with TikTok and YouTube as a pivotal advancement in social media scheduling. This innovation equips publishers with enhanced tools to streamline content distribution, centralize performance analytics, and effectively engage audiences across diverse platforms, setting a new standard in digital media efficiency.
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Fastener for Publishers - Leverage Fastener’s free solutions matchmaking service including 45+ providers that solve current and ongoing challenges across departments in the publisher org, plus demand development, talent development and M&A buy and sell side.
Fastener for Solution Providers - Gain a growing team of 20 including former SVPs up to C-Suite to support your PubDev, Demand Development, Talent Development and M&A buy and sell side.
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The Hot Fix
3680 Wilshire Blvd,
Los Angeles, CA 90010
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Learn more about Team Fastener
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